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Richard Keeble
Trust under the spotlight in new ICE book
2007-2008 was the annus horribilis for the British media. All terrestrial broadcasters were found to have cheated their audiences through a variety of scams: Premium Rate Calling, fake competitions with results changed to suit the producers – and more. As a result, public trust in the media dipped.

Beyond Trust: Hype and hope in the British media, published by the Institute of Communication Ethics, examines this crucial ‘trust’ issue with lively, opinionated and controversial contributions from a wide variety of experienced and distinguished media practitioners. It places the contemporary controversy in a historical context, examines the implications for local newspapers – and explores the role media education can play in restoring trust. In addition:

• Anthony Arblaster, former Tribune journalist, argues the case for scepticism
• Dorothy Byrne, head of News and Current Affairs at Channel Four, claims: ‘TV journalism is so fair it makes Andy Pandy look dodgy’
• Charlie Beckett, director of Polis@LSE, asks: ‘Can we trust the internet?’
• Suzanne Franks, director of research at the Centre for Journalism, University of Kent, assesses the BBC’s performances in covering the Second World War and the ‘Troubles’ in Ireland
• Richard Peel, director of corporate affairs for Camelot, explores critically the often tense relationships between PROs and journalists
• John Tulloch, professor of journalism at the University of Lincoln, presents a wide-ranging overview of the trust debate in a controversial Afterword.

Beyond Trust (ISBN 978 1 84549 341 7) is edited by John Mair, senior lecturer in journalism at Coventry University and a former producer and director for BBC, ITV and Channel Four, and Richard Lance Keeble, professor of journalism at the University of Lincoln and joint editor of Ethical Space: The International Journal of Communication Ethics. It is published by Arima Publishing, of Bury St Edmunds (www.abramis.co.uk; £14.95)

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