Connie St Louis

The retention of minority ethnic staff in the BBC, 2000-2010

This chapter argues that the focus on the recruitment of minority ethnic journalists into many media organisations has distracted from the fact that once they are employed, many are leaving. It reports on a research project on Black, Asian and Minority Ethnic (BAME) retention in the BBC, and argues that urgent change is needed to improve the retention of these journalists. The study found that media organisations were unwilling unless compelled by legislation to reveal their performance in BAME employee recruitment and retention; and that the figures available from in the BBC suggested poor retention. It puts forward a series of findings to inform the development of human relations policy and support effective retention strategies in major media organisations.

Keywords: transparency, minority employee retention, recruitment and retention, freedom of information


  1. BBC (2009) Reply to Freedom of Information request made via the FoI website (see :
  2. Channel 4 (2010) Reply to Freedom of Information request via the website the FoI website (see - incoming-83714)
  3. BBC (2011) Everyone has a story: The BBC diversity strategy 2011-15. Available online at, accessed on 20 June 2012
  4. Cultural Diversity Network (2012) The CDN diversity pledge. Available online at, accessed on 20 June 2012
  5. Freedom of Information Act (2000) Available online at, accessed on 7 January 2010